Digital Marketing, Minor
This 18-credit minor challenges students to take an in-depth look at today’s constantly evolving world of social media and how theories can be applied to target and attract online communities and spread messaging to a new group of customers. The minor combines social media theories and practice with traditional marketing strategies to provide students with knowledge and skills for today’s new user-drive marketplace while also teaching students the essential skills of writing for online media, e-commerce, communications, and graphic design.
Minor Sequence
Up to two three-credit courses (six credits total) may double-count for a student's major, other minor, or general education requirements and the digital marketing minor. The minor has 12 credits of required courses and 6 credits of elective courses.
| Code | Title | Credits |
|---|---|---|
| Required Courses | ||
| MK146 | Introduction to Digital Marketing | 3.0 |
| MK241 | Principles of Marketing | 3.0 |
| MK246 | Social Media Marketing | 3.0 |
| MK266 | Going Viral & Growth Hacking | 3.0 |
| Elective Courses | ||
| Select two of the following, at least one of which must be a CM course: | 6.0 | |
| Visual Communication | ||
| Transmedia Storytelling | ||
| Introduction to Public Relations | ||
| Writing for the Mass Media | ||
| Mass Media & Social Issues | ||
| Public Relations Writing | ||
| Computer Graphics | ||
| Web Design | ||
| Creative Web & Interaction Design | ||
| Career Exploration in Digital Marketing | ||
| Lifecycle & Email Marketing | ||
| Digital Mktg Analytics & Experimentation | ||
| Growth & Multi-Channel Marketing | ||
| Total Credits | 18.0 | |