Social Media Marketing, Minor
This 18-credit minor challenges students to take an in-depth look at today’s constantly evolving world of social media and how theories can be applied to target and attract online communities and spread messaging to a new group of customers. The minor combines social media theories and practice with traditional marketing strategies to provide students with knowledge and skills for today’s new user-drive marketplace while also teaching students the essential skills of writing for online media, e-commerce, communications, and graphic design.
Minor Sequence
The minor has 12 credits of required courses and 6 credits of elective courses.
| Code | Title | Credits |
|---|---|---|
| Required Courses 1 | ||
| BU321 | Electronic Commerce | 3.0 |
| MK241 | Principles of Marketing | 3.0 |
| MK246 | Social Media Marketing | 3.0 |
| MK266 | Viral & Organic Growth | 3.0 |
| Elective Courses | ||
| Select two of the following, at least one of which must be a CM course: | 6.0 | |
| Visual Communication | ||
| Transmedia Storytelling | ||
| Writing for the Mass Media | ||
| Introduction to Public Relations | ||
| Mass Media & Social Issues | ||
| Public Relations Writing | ||
| Computer Graphics | ||
| Web Design I | ||
| Web Design II | ||
| Email Marketing | ||
| SEO and SEM | ||
| Digital Marketing Analytics | ||
| Total Credits | 18.0 | |
- 1
If a required course for the minor is also a required course for the student’s major, a replacement course for that required course must be selected from the elective course list.