Social Media Marketing, Minor
This 18-credit minor challenges students to take an in-depth look at today’s constantly evolving world of social media and how theories can be applied to target and attract online communities and spread messaging to a new group of customers. The minor combines social media theories and practice with traditional marketing strategies to provide students with knowledge and skills for today’s new user-drive marketplace while also teaching students the essential skills of writing for online media, e-commerce, communications, and graphic design.
The minor has 12 credits of required courses and 6 credits of elective courses.
|Required Courses 1|
|BU241||Principles of Marketing||3|
|BU346||Social Media Marketing||3|
|Select two of the following:||6|
|Writing on the Web|
|The Power of Grammar|
|Public Relations 2|
|Introduction to Public Relations 2|
|Public Relations Writing|
|Web Design I|
|Web Design II|
|Internship (BU351 has prerequisite of BU350; footnote 3 applies to BU351 and EN405) 3|
If a required course for the minor is also a required course for the student’s major, a replacement course for that required course must be selected from the elective course list.
Taken only after completing other minor requirements