Social Media Marketing, Minor

This 18-credit minor challenges students to take an in-depth look at today’s constantly evolving world of social media and how theories can be applied to target and attract online communities and spread messaging to a new group of customers. The minor combines social media theories and practice with traditional marketing strategies to provide students with knowledge and skills for today’s new user-drive marketplace while also teaching students the essential skills of writing for online media, e-commerce, communications, and graphic design.

Minor Sequence

The minor has 12 credits of required courses and 6 credits of elective courses.

Required Courses 1
BU241Principles of Marketing3
BU321Electronic Commerce3
BU346Social Media Marketing3
CM225Transmedia Storytelling3
Elective Courses
Select two of the following:6
Writing on the Web
The Power of Grammar
Public Relations 2
Introduction to Public Relations 2
Public Relations Writing
Computer Graphics
Web Design I
Web Design II
Internship (BU351 has prerequisite of BU350; footnote 3 applies to BU351 and EN405) 3
or EN405
Total Credits18