Social Media Marketing, Minor

This 18-credit minor challenges students to take an in-depth look at today’s constantly evolving world of social media and how theories can be applied to target and attract online communities and spread messaging to a new group of customers. The minor combines social media theories and practice with traditional marketing strategies to provide students with knowledge and skills for today’s new user-drive marketplace while also teaching students the essential skills of writing for online media, e-commerce, communications, and graphic design.

Minor Sequence

The minor has 12 credits of required courses and 6 credits of elective courses.

Required Courses 1
BU321Electronic Commerce3.0
MK241Principles of Marketing3.0
MK246Social Media Marketing3.0
MK266Viral & Organic Growth3.0
Elective Courses
Select two of the following, at least one of which must be a CM course:6.0
Visual Communication
Transmedia Storytelling
Writing for the Mass Media
Introduction to Public Relations
Mass Media & Social Issues
Public Relations Writing
Computer Graphics
Web Design I
Web Design II
Email Marketing
Digital Marketing Analytics
Total Credits18.0

If a required course for the minor is also a required course for the student’s major, a replacement course for that required course must be selected from the elective course list.