Marketing, B.S.
The B.S. in Marketing program provides students with essential skills and knowledge about important aspects of marketing and sales, such as advertising strategies, brand management, consumer behavior, personal selling and sales management, market research, and analytics, and helps them develop cutting-edge skills in digital and social media marketing. First-hand experiences and real-world examples throughout coursework show students how to apply these basics into creative campaigns that get results, while exposing students to the benefits and flexibility of a career in marketing.
The B.S. in Marketing is accredited by the Accreditation Council for Business Schools and Programs (ACBSP).
The marketing program fully aligns with the learning objectives of the business core. In addition, upon successful completion of the marketing program, students will have given evidence of the following outcomes and goals:
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Demonstrate the ability to apply the concepts of the marketing mix, segmentation, targeting, positioning, and differentiation as keys to marketing strategy.
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Describe the major types of consumer buying behavior and the stages and psychological influences in the buyer decision-making process.
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Identify the roles of traditional as well as modern technology-driven advertising, sales promotion, public relations, and direct marketing in integrated marketing communications.
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Collect, analyze, and report survey data for marketing research.
To earn this degree, students must successfully complete at least 120 credits, including General Education requirements and the major requirements below.
Major Sequence
To earn a Bachelor of Science in Marketing, students must successfully complete 120 credits which include s the business core, which is 45 credits in accounting, business, and economics coursework, plus additional courses in marketing as follows:
| Code | Title | Credits |
|---|---|---|
| Business Core Courses | ||
| AC171 | Principles of Financial Accounting | 3.0 |
| AC172 | Principles of Managerial Accounting | 3.0 |
| EC181 | Principles of Macroeconomics 1 | 3.0 |
| EC182 | Principles of Microeconomics 1 | 3.0 |
| IS224 | Introduction to Business Analytics | 3.0 |
| BU121 | Quantitative Business Concepts 1,2 | 3.0 |
| BU211 | Business Law | 3.0 |
| BU213 | Mgmt Theory & Org. Behavior | 3.0 |
| BU221 | Business Statistics & Probability | 3.0 |
| MK241 | Principles of Marketing | 3.0 |
| BU242 | Managerial Communications | 3.0 |
| or CM251 | Intercultural Communication | |
| or CM252 | Organizational Communication | |
| IS320 | Management Information Systems | 3.0 |
| BU335 | Financial Management I | 3.0 |
| BU350 | Internship & Career Preparation | 1.0 |
| BU351 | Internship 3 | 2.0 |
| BU491 | Business Strategies & Policy | 3.0 |
| Marketing Courses | ||
| MK246 | Social Media Marketing | 3.0 |
| MK341 | Consumer Behavior | 3.0 |
| MK442 | Marketing Research | 3.0 |
| Elective Marketing Courses | ||
| Select three of the following: | 9.0 | |
| Electronic Commerce | ||
| Public Relations Writing | ||
| Email Marketing | ||
| Viral & Organic Growth | ||
| Principles of Advertising & PR | ||
| Sales & Sales Management | ||
| SEO and SEM | ||
| Digital Marketing Analytics | ||
| Sport Marketing | ||
| Total Credits | 63.0 | |
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Course may also satisfy a General Education requirement.
- 2
BU121 Quantitative Business Concepts may be waived if the student has achieved a B or better in MA109 College Algebra, MA110 Precalculus, or MA115 Calculus I.
- 3
A marketing student is required to identify and search for internship opportunities in marketing.
Optional Concentration in Digital Marketing
This option within the B.S. in Marketing major requires 12 credits.
| Code | Title | Credits |
|---|---|---|
| MK256 | Email Marketing | 3.0 |
| MK266 | Viral & Organic Growth | 3.0 |
| MK346 | SEO and SEM | 3.0 |
| MK446 | Digital Marketing Analytics | 3.0 |
| Total Credits | 12.0 | |
| First Year | ||
|---|---|---|
| Fall Semester | Credits | |
| GEN101 | Pathway to the Bridge 1 | 2.0 |
| EN111 or EN221 |
Academic Writing and Research I 1 or Honors Argument: Rhetoric & Research |
3.0 |
| BU121 | Quantitative Business Concepts 1,2 | 3.0 |
| Mod. Lang. or V&P Arts 1 | 3.0 | |
| EC181 | Principles of Macroeconomics 1,2 | 3.0 |
| AC171 | Principles of Financial Accounting 2 | 3.0 |
| Credits | 17.0 | |
| Spring Semester | ||
| GEN199 | WI:Discovering Self in the Universe 1 | 3.0 |
| Mod. Lang. or V&P Arts 1 | 3.0 | |
| BU242 |
Managerial Communications 2 or Intercultural Communication or Organizational Communication |
3.0 |
| EC182 | Principles of Microeconomics 2 | 3.0 |
| AC172 | Principles of Managerial Accounting 2 | 3.0 |
| Credits | 15.0 | |
| Second Year | ||
| Fall Semester | ||
| Literature or Nat. Science 1 | 3.0-4.0 | |
| Social Science or History 1 | 3.0 | |
| IS224 | Introduction to Business Analytics 2 | 3.0 |
| BU213 | Mgmt Theory & Org. Behavior 2 | 3.0 |
| MK241 | Principles of Marketing 2 | 3.0 |
| Credits | 15.0-16.0 | |
| Spring Semester | ||
| PL245 | Philosophical Inquiry (or Religious Studies) 1 | 3.0 |
| Literature or Nat. Science 1 | 3.0-4.0 | |
| BU221 | Business Statistics & Probability 2 | 3.0 |
| BU211 | Business Law 2 | 3.0 |
| MK246 | Social Media Marketing 2 | 3.0 |
| Credits | 15.0-16.0 | |
| Third Year | ||
| Fall Semester | ||
| PL245 | Philosophical Inquiry (or Religious Studies) 1 | 3.0 |
| BU341 | Consumer Behavior 2 | 3.0 |
| BU335 | Financial Management I 2 | 3.0 |
| BU350 | Internship & Career Preparation 2 | 1.0 |
| Marketing Eective 2 | 3.0 | |
| Elective or Minor Course | 3.0 | |
| Credits | 16.0 | |
| Spring Semester | ||
| Select one of the following: 1 | 3.0 | |
Ethics |
||
| Shaping Lives: Women & Gender | ||
| WI:Visioning a Future | ||
| Social Science or History 1 | 3.0 | |
| IS320 | Management Information Systems 2 | 3.0 |
| BU351 | Internship 2, 3 | 3.0 |
| MK442 | Marketing Research 2 | 3.0 |
| Credits | 15.0 | |
| Fourth Year | ||
| Fall Semester | ||
| Select one of the following: 1 | 3.0 | |
Ethics |
||
| Shaping Lives: Women & Gender | ||
| WI:Visioning a Future | ||
| Select one of the following: 1 | 3.0 | |
Ethics |
||
| Shaping Lives: Women & Gender | ||
| WI:Visioning a Future | ||
| Marketing Elective 2 | 3.0 | |
| Elective or Minor Course | 3.0 | |
| Elective or Minor Course | 3.0 | |
| Credits | 15.0 | |
| Spring Semester | ||
| BU491 | Business Strategies & Policy 2 | 3.0 |
| Marketing Elective 2 | 3.0 | |
| Elective or Minor Course | 3.0 | |
| Elective or Minor Course | 3.0 | |
| Elective or Minor Course | 3.0 | |
| Credits | 15.0 | |
| Total Credits | 123.0-125.0 | |
Optional Digital Marketing Concentration (Only Junior and senior years shown below)
| Third Year | ||
|---|---|---|
| Fall Semester | Credits | |
| PL245 | Philosophical Inquiry (or Religious Studies) 1 | 3.0 |
| BU335 | Financial Management I 2 | 3.0 |
| BU341 | Consumer Behavior 2 | 3.0 |
| BU350 | Internship & Career Preparation 2 | 1.0 |
| MK256 | Email Marketing 2 | 3.0 |
| Elective or Minor Course | ||
| Credits | 13.0 | |
| Spring Semester | ||
| Social Science or History 1 | 3.0 | |
| BU351 | Internship 2 | 3.0 |
| IS320 | Management Information Systems 2 | 3.0 |
| MK346 | SEO and SEM 2 | 3.0 |
| MK442 | Marketing Research 2 | 3.0 |
| Credits | 15.0 | |
| Fourth Year | ||
| Fall Semester | ||
| Select one of the following: 1 | 3.0 | |
Ethics |
||
| WI:Visioning a Future | ||
| Shaping Lives: Women & Gender | ||
| Select one of the following: 1 | 3.0 | |
Ethics |
||
| WI:Visioning a Future | ||
| Shaping Lives: Women & Gender | ||
| MK266 | Viral & Organic Growth 2 | 3.0 |
| Elective or Minor Course | 3.0 | |
| Elective or Minor Course | 3.0 | |
| Credits | 15.0 | |
| Spring Semester | ||
| Select one of the following: 1 | 3.0 | |
Ethics |
||
| WI:Visioning a Future | ||
| Shaping Lives: Women & Gender | ||
| BU491 | Business Strategies & Policy 2 | 3.0 |
| MK446 | Digital Marketing Analytics 2 | 3.0 |
| Elective or Minor Course | 3.0 | |
| Elective or Minor Course | 3.0 | |
| Credits | 15.0 | |
| Total Credits | 58.0 | |
- 1
General Education
- 2
Major
- 3
A marketing student is expected to search for and identify internship opportunities in marketing.