Digital Marketing, Minor
This 18-credit minor challenges students to take an in-depth look at today’s constantly evolving world of social media and how theories can be applied to target and attract online communities and spread messaging to a new group of customers. The minor combines social media theories and practice with traditional marketing strategies to provide students with knowledge and skills for today’s new user-drive marketplace while also teaching students the essential skills of writing for online media, e-commerce, communications, and graphic design.
Minor Sequence
This minor is offered online through a consortium of accredited colleges and universities. Some courses in the concentration are taught by GCU faculty members. Other courses in the concentration are taught by faculty members employed by partner institutions in the consortium, with technology and administrative support provided by Rize Education. Oversight of courses offered through the consortium is reviewed and approved by Georgian Court University. Students register through Georgian Court University and receive academic credit from Georgian Court University.
Up to two three-credit courses (six credits total) may double-count for a student's major, other minor, or general education requirements and the digital marketing minor. The minor has 12 credits of required courses and 6 credits of elective courses.
| Code | Title | Credits |
|---|---|---|
| Required Courses | ||
| MK146 | Introduction to Digital Marketing | 3.0 |
| MK241 | Principles of Marketing | 3.0 |
| MK246 | Social Media Marketing | 3.0 |
| MK266 | Going Viral & Growth Hacking | 3.0 |
| Elective Courses | ||
| Select two of the following, at least one of which must be a CM course: | 6.0 | |
| Visual Communication | ||
| Transmedia Storytelling | ||
| Introduction to Public Relations | ||
| Writing for the Mass Media | ||
| Mass Media & Social Issues | ||
| Public Relations Writing | ||
| Computer Graphics | ||
| Web Design | ||
| Creative Web & Interaction Design | ||
| Career Exploration in Digital Marketing | ||
| Lifecycle & Email Marketing | ||
| Digital Mktg Analytics & Experimentation | ||
| Growth & Multi-Channel Marketing | ||
| Total Credits | 18.0 | |