Department of Business Administration
The Department of Business Administration offers Bachelor of Science degrees in each of the following five areas: Accounting, Business Administration, Finance, Management, and Marketing. Also available are the interdisciplinary Bachelor of Arts in Latino Business Studies and the joint-degree Bachelor of Science in Health Information Management program with Rutgers University. Students may only double major in two majors offered by the Department of Business Administration if they take 30 unique credits for each major. These credits must be approved by the program coordinator and department chair.
The Department of Business Administration also offers minors in Accounting, Business Administration, Economics, Finance, Management, Marketing, Social Media Marketing, and Sports Management. Students also have the opportunity to earn a GCU Certificate in International Business. Students majoring in a business discipline may minor in another business discipline by taking 15 unique credits in the new discipline. These credits must be approved by the program coordinator and department chair.
Requirements for a New Jersey CPA License
Georgian Court maintains its curricula to be consistent with current educational requirements for many professional licenses and certifications in business and accounting. Details of these requirements may be obtained from the body issuing the license or certification. The New Jersey State Board of Accountancy should be consulted for the requirements for a New Jersey license as a Certified Public Accountant (CPA). The CPA exam requirement of 150 credits can also be accommodated for motivated students who take a full load of 18 credits per semester and 6 credits in a summer. Note that this is not a requirement of the accounting major.
New Jersey Teaching Credentials
The New Jersey certification below is available for students earning the B.S. in Business Administration:
- Teacher of Business (K–12) with Teacher of Students with Disabilities Endorsement
For required professional courses in education, please refer to the School of Education section of the catalog.
- A minimum overall grade point average (GPA) of 2.3 and a minimum major GPA of 2.3 is required to remain in the Business Administration or Accounting programs beyond the end of the sophomore year.
- A GPA of 2.5 for all major courses is required for graduation. An overall cumulative GPA of 2.0 is also required. Courses in the concentration or the minor may be included in the major cumulative GPA.
- Students transferring to Georgian Court University from another college must complete at least 50 percent of the major or minor program at Georgian Court University. On rare occasions, the chair of the Department of Business Administration, with approval of the dean, may waive, substitute, or allow a student to take a CLEP or DANTES exam to meet certain degree requirements. Conditions under which a course can be waived include proven experience that assists a career choice or licensure in a professional field.
- Only grades of C or higher will be accepted in transfer to the Department of Business Administration.
Courses are typically offered once per year (fall or spring) or every semester unless otherwise noted. While courses are available to all students in the Department of Business Administration, a few courses within programs may be offered only in the evening when both day and evening students can take them. Students should be aware that the Department of Business Administration reserves the right to cancel any course scheduled for a semester if there are insufficient numbers of students registered for the course. Should this happen, students will contact the department chair for further advisement.
Study the theory and procedures of accounting, including transaction recording; accrual accounting and the matching concept; financial statement preparation; inventories and merchandising company accounting; cost of goods sold; and accounting for cash, receivables, and fixed assets.
Study and apply managerial accounting processes and applications, the need for cost accounting systems, and job order accounting and process costing and how they differ. Includes cost volume profit, break-even analysis, presentation of budgets, performance reports and variances, and management accounting reporting.
An analysis and research of accounting theory applicable to the form and content of general-purpose corporate financial statements. Review the elements of cash, trading securities, receivables, inventory, fixed assets, and related measurement of income. Includes U.S. GAAP as expressed in the Accounting Standards Codification, promulgated by FASB, and IFRS, promulgated by the International Accounting Standards Board (IASB).
Continuation of AC272. Emphasis is on the elements of intangible assets, current liabilities, long-term investments and debt, deferred tax, stockholders’ equity, and the statement of cash flows. Includes U.S. GAAP as expressed in the Accounting Standards Codification, promulgated by FASB, and IFRS, promulgated by the International Accounting Standards Board (IASB).
An introduction to the purpose, structures, functions and operations of and research in automated accounting systems. Supplements other accounting courses by relating the interaction of computerized and financial accounting systems to management reporting and decision-making. Uses computer-assisted accounting procedures similar to those currently used in business and industry.
Explore the accountant’s role within an organization, including the uses and terms of cost accounting, cost-volume-profit analysis, job costing, activity-based costing, preparation of the master budget, flexible budgeting, variance analysis, standards costs, determining cost behavior using linear regression and strategic, product line cost analysis, and related research.
The study and research of the federal income taxation as applied to individuals. Review the concepts required to determine an individual’s tax liability, which consists of: filing status, exemptions, gross income, exclusions, deductions and credits.
The study and research of the federal income taxation of corporations and partnerships and their shareholders and partners. Review the tax issues and consequences of: formation, current and liquidating distributions, and the determination of taxable or flow-through income.
An examination of the accounting used by governmental and not-for-profit organizations as well as advanced accounting topics. The course covers governmental funds, government budgets and encumbrance accounting as well as other related GASB and GAAP accounting and reporting. Included in the course is not-for-profit accounting with a focus on service organizations, charities, health care, religious organizations, and similar organizations. Advanced accounting topics include a focus on business combinations and consolidations, as well as other relevant advanced topics in accounting, including IFRS.
Learn basic accounting theory and practice with emphasis on the concepts underlying income determination and preparation of the statements of financial position. Includes transaction analysis, revenue and expense recognition, accounting for merchandising, manufacturing, cost operations, depreciation, inventories, statement analysis, stockholders’ equity, transactions, fund statement and capital budgeting. Not open to undergraduate students in the accounting, business administration, management, marketing, and finance majors.
Application of generally accepted auditing standards (GAAS) and the requirements of the Public Companies Accounting Oversight Board (PCAOB) procedures used by the independent certified public accountant to render an opinion on financial statements. Field and case research pedagogies are employed, and data analytic software are employed. The topics of professional ethics and legal liability are also presented.
Business Administration (BU)
Examine the responsibilities of business as part of our society and explore the importance of personal financial literacy. Review the management and marketing process, leadership, human resource management, the functions of financial institutions, and careers in business. Also includes personal financial issues such as credit card traps, loans, planning, and long-term investing.
A foundation course in quantitative problem solving as it applies to the business environment. Explore the types of problem solving found in business.
Review common financial issues at various life stages. Includes daily and long term personal financial planning, credit management, credit scores, credit card and other debt, interest and time value of money, personal income taxes, bank rates for student loans, personal loans, mortgages and deposits, personal investments, automobile and health insurances.
An introduction to the legal environment and the ethical and social responsibilities of business and individuals. Includes disputes resolution, common law, statutory and administrative law, constitutional law, torts, negligence, and extensive coverage of contract law.
Study management theories as they apply to organizations and develop the skills essential to effective management. Technology is integrated into this course and consideration is given to the ethical and global issues, along with the social, legal, and environmental viewpoints that help shape management decision making.
An introduction to two critical concepts used in business statistical analysis: descriptive and inferential statistics. Descriptive statistics covers the collection and organization of data into the format that provides useful information to businesses, such as tables, charts and graphs. Inferential statistics uses samples and their properties to estimate the parameters of a population, such as in polling activities. Gain a full understanding of the use and calculation of averages, means, medians, modes, variances, standard deviations and other data characteristics that indicate data location and variability. Covers probability and probability distributions, including the binomial and the normal distributions. May include analysis of variance and regression analysis. MS Excel is extensively used.
Consideration of the functions involved in the process of transferring goods from the producer to the consumer; the various channels of distribution; the methods and the cost of marketing; the role of advertising and sales promotion. The structure, functions and behavior of distribution systems including relationships in marketing networks among manufacturers, retailers, consumers, specialized marketing firms and governmental agencies.
A study of the verbal, nonverbal, and written communication in business. Examine the critical role of communications in the management of organizations and the marketing of products or services. Emphasis on the major concepts and theories of communication, including group, intergroup, and organization variables involved in effective communications in organizations.
Examine the development and management of an entrepreneurial venture, from evaluating the new idea and developing the business plan to finding alternative methods of financing and managing for results. Consider pricing strategies, management control, resource utilization, and financial management.
Examine current theories and fundamental concepts as they relate to individual and group behavior within organizations. Explore a behavioral approach to management with emphasis on organizational environment, individual dimension, leadership, group and inter-group dimensions, motivation/reward system/ performance, a global corporate culture, diversity in the workforce, and negotiations. Gain an understanding of the nature and need for organizations and develop skills essential to effective management.
Study great women leaders. Focus on identifying the differences by which women process leadership and consider leadership models in a variety of situations through role-play exercises and case studies.
The course is a study of ethical behavior in business, and establishes the philosophical foundation of moral reasoning and ethical judgment. It examines moral theories and approaches to business ethics, and applies a conceptual construct in the analysis and discussion of selected case studies and current corporate issues. It provides students with the general ethical underpinning of professional conduct, and prepares them to understand the codes and rules of their own profession. Emphasis will be placed on a team approach to problem-solving, as well as active class participation and regular written assignments.
Prerequisite(s): 3 credits as required to meet the current General Education requirements in either philosophy or religious studies.
Examine the strategic use of the Internet to conduct business. Review the business structures used in e-commerce, such as business-to-business and business-to-consumer sites. Examine technological building blocks, social issues, and business considerations to understand the myriad ways that the web can be used to enhance marketing, increase sales, and streamline operations
A continuation of business statistics and probability with a more in-depth look at the various methods of analysis. Examine simple and multiple regression analysis with business applications. Learn to use Type I and Type II errors combined with hypothesis testing techniques to solve probability problems. Recommended elective for students who plan to enter an M.B.A. program.
This course is to provide an introduction to the theory, practice and strategy of sustainable business including the environmental, economic and equity impacts. The study will include the roles of senior management, local businesses, multinational corporations, NGOs, sovereign rights through governments, and corporate social responsibility in the process of sustainability.
Managing the finances of an organization. Includes financial statement analysis using ratios and cash flow planning; time value of money; the risk-return relationship; and valuation theory as applied to bonds and stocks, capital budgeting, and risk in capital budgeting.
Extends the coverage in Financial Management I. Includes the cost of capital, leverage and capital structure, dividend policy, working capital management, derivative securities, mergers/acquisitions, bankruptcy, and international financial management.
An introduction to consumer behavior examining the development of research theory while analyzing consumers through demographic, geographic, and psychographic characteristics. Explore the major determinants of consumer behavior, consumer decision process, and its impact on economic activity.
Study professional advertising and public relations techniques while considering social, legal, technological and ethical variables of the industry. Emphasis on problems related to determining total advertising and public relation individual budgets, choice of suitable media, the requisites of effective promotional messages, and types of advertising and public relations research.
Investigate the principles of successful selling; sales techniques and tools; sales personality; behavioral styles and demographic diversity of the consumer; legal and ethical responsibilities of the sales person; and the role and responsibilities of the sales manager.
Social media represents one of the most significant changes in consumer media behavior in history, resulting in fundamental shifts in the way marketers communicate and interact with consumers. This course provides an introduction to the social media marketing process and the associated platforms entailing websites, blogs, and mobile applications. Students will obtain the practical knowledge and insights required to establish objectives and strategies, properly select the social media platforms to engage consumers and monitor and measure the results of these efforts. An emphasis will also be placed on effective online written skills and addressing ethical issues of social media marketing.
Learn the fundamentals necessary to establish and complete a successful internship experience. Prepare to participate in an internship related to an area of interest or present employment. This course covers exploring career options and developing résumés and cover letters, interview skills, and job search strategies–including the use of technology. Open to all undergraduates with junior or senior status. For School of Business and Digital Media students, the course prepares students for successful completion of a for-credit internship, BU351.
An internship requires the completion of 35–45 hours of qualifying work (including supporting interactive and written activities) per credit earned over one semester as approved by the internship faculty advisor. Internships are only available to students who are deemed to be in good standing by the Dean of Students.
An analysis of effective management strategies and the body of knowledge associated with pursuing a career in sports management. Emphasis on fundamental sports management principles, key skills, and current issues. Discover sports management career opportunities and sports principles such as leadership style, communication, and motivation.
A survey of the legal issues associated with what is commonly referred to as sports law. Examine laws affecting a range of sports-related activities, including contract law; standard form contracts; restraint of trade; competition law; and internal regulation, including discipline, natural justice and rights of athletes, civil and criminal liability arising from participation in and management of sport; the internationalization of sports law; and dispute resolution.
Learn to apply principles of promotion and marketing to college/high school athletics, professional sports, corporate fitness clubs, and resorts. Includes strategic marketing, sports consumers and research in sports marketing, electronic media, and legal aspects.
An introduction to the management of amateur athletics, including organizational structures of intercollegiate athletic departments, conferences, and the NCAA. Analyze the organization and management of international sport, including the European “club” structure and Olympic movements as the global sport industry expands.
The course will help students understand the connection between sports and society. Particular attention will be placed upon the value to which sports now occupies in culture and business. Students will be asked to analyze gender, economic, political and other issues as they relate to sports, considering both participants and spectators. Additionally, students will be asked to contemplate various professional roles that accompany the world of sports.
An introduction to the multi-faceted skill of event management. Students will learn how to develop a concept based on event goals, determine feasibility, budget, and risks to be managed, and create a plan for operations, logistics, staffing, and security. Finally, they will learn how to develop a strategy for promoting the event through a variety of techniques.
This course is designed for students to understand the managerial skills needed in the health care field. Topics of study within the health care field include leadership, management of motivation, human resource management, organizational behavior, managing cultural disparities and proficiencies, information technology used by health care managers, and strategic planning.
Information systems in the health care industry including coding and billing systems from third-party payers, electronic medical records with concerns for privacy and security, and data analytics that allow for population health management. The case method of analysis is used.
Examine the effectiveness of personnel policies and practices. Emphasis on recruitment, selection, allocation, and development of human resources. Further explore the ethical, legal, and political issues that affect contemporary human resource practices and begin to understand human resource management of culturally diverse populations as a responsibility of all managers.
Consider current management topics through intensive reading and discussions. Analyze and submit a research paper and present an oral report. Offered upon request.
Prerequisite(s): senior status and completion of core business courses.
Study management styles and marketing activity within selected international business communities. Includes ethical business practices, global issues, world ecology programs, and the impact of technology on global business activities.
Prerequisite(s): BU213 and senior status.
Study a specific topic not offered as a formal business course; may be taken only with the permission of the department chair.
Explore theories of effective manufacturing and operating facilities management Examine current issues and theories in production, including inventory control, production planning, equipment replacement, quality assurance methods, and distribution. Recommended for students who plan to pursue an M.B.A.
Projects are the main mechanism by which organizations achieve their strategic goals, launch new initiatives or achieve customer objectives. Projects are often complex, done just once, and limited in resources. This course will give students the tools necessary to create a realistic project plan including schedules, communications and stakeholder management strategies, scope and risk management and budgets. Using these plans, they will also learn how to evaluate and control a project as it moves along to completion. Students will be exposed to project management tools and software and understand the topics needed for project management certification.
Explore securities markets, online investing, return and risk, statistical portfolio management, security information analysis, valuation theory as applied to common stocks and fixed income securities, mutual fund investing, and personal portfolio management.
Examine the nature and function of public relations, including its growing role in organizational communications, how it’s used to build relationships between the organization and its many publics, and its importance in guiding management to achieve organizational goals. Emphasis on methods of influencing public opinion to build harmonious relationships.
Investigate the function of marketing research management and methodologies, including problem identification, establishing management and marketing objectives, developing the research plan, choosing the proper sample, legal and ethical parameters, demographic diversities, design of data-gathering instruments, data analysis, the development of conclusions and recommendations, and preparing the report.
Student works on an Internship in their chosen field of work within the business disciplines. The professional setting must meet the guidelines of the associated internship requirement BU351 and be approved by the program director prior to class. It can be taken alone or in combination with BU351 in the fall semester. Offered only in Summer Session.
An option for the adult student employed in a supervisory or professional capacity. A student may earn 3–12 credits for prior learning in supervisory or professional employment situations. The student must be employed for a minimum of three years for the minimum 3 credits and is expected to document knowledge gained through this experience through a portfolio. Subject to department approval. The number of credits awarded depends on the depth, breadth, and length of managerial experience. Offered only with the permission of the department chair.
For senior majors whose academic records indicate the ability to complete independent research. Develop research and analytical skills through intensive study and investigation of a selected or general business problem, embodying the results in a report.
Prerequisite(s): Permission of department chair.
A rigorous treatment of modern statistical methods with reference to their application in business research and decision making. Includes descriptive statistics, discrete and continuous probability distributions, theory of estimation, hypotheses testing, variance analysis, regression, and correlation analysis. Computer statistical packages are used. Not open to undergraduate students in the accounting, business administration, management, marketing, and finance majors.
Identify and analyze marketing problems in business and public institutions. Weigh the effects of environment, competition, society, the economy, and the media on marketing objectives and strategies. Emphasis on the total marketing package, including market segmentation, promotion, advertising, pricing, packaging, and distribution. Not open to undergraduate students in the accounting, business administration, management, marketing and finance majors.
An integrated analysis of the development of management thought, theories, and functions. Review contemporary American management thought against the economic, social, political, ethical, and global climate. Not open to undergraduate students in the accounting, business administration, management, marketing, and finance majors.
Examine how a firm makes financial decisions and develops policies for managing assets. Includes asset management, working capital management, short- and long-term financing, capital budgeting, dividend policy, and financial decisions under conditions of risk and uncertainty. Case problems provide practical application. Not open to undergraduate students in the accounting, business administration, management, marketing, and finance majors.
Understand health care finance including revenue and expenditures from a reimbursement, financial, and accounting sense to allow for financial planning, service costing, and management control. Includes capital budgets and financing decisions. The case method of analysis is used.
The capstone course in business, which is taken in the final semester. Uses case-study and business-simulation methods to examine key areas of management, accounting, marketing, economics, law, and finance. Explore the ethical, global, environmental, and technological issues that shape business decision making and policy development.
Prerequisite(s): Completion of business core courses and senior status.
Survey the basic issues of international economics and micro/ macroeconomics. Explore the concept of optimal decision making to achieve the highest level of well-being given limited and scarce resources. Learn why consumers buy different products and how firms determine how much to produce of each product under different levels of competition. Study why people get paid different salaries/wages, why poverty exists in a nation of abundance, and how a country’s economy changes over time. Discuss sustainability topics, such as water, air, and pollution from an economic perspective and explore the concept of money and fiscal policy. EC180 does not fulfill the EC181 and EC182 requirement of the accounting, business administration, management, marketing, and finance majors.
Investigate the concept of people making correct or optimal decisions to achieve the highest level of well-being given limited and scarce resources through the use of supply-and-demand analysis. Focus on the theories behind national income accounting, how and why a country’s economy grows or declines over time, and why a country sometimes experiences periods of high unemployment and/or high rates of inflation. Examine the role business and government can play in causing and eliminating economic instability in our economy. Discuss the basics behind international trade and finance.
Examine rational decision making by individuals, households, and firms under different levels of competition, regulations, and policy constraints. Investigate why consumers buy different products and how firms determine how much to produce of each product under different levels of competition. Examine why people get paid different wages and salaries, poverty, the distribution of income in our society, and externalities such as pollution.
Study the international aspect of economic life, including the theory of international trade; exchange rates, markets and financial institutions; balance of payments; international investments; global environmental economic issues; international commercial treaties and agreements; and the position of the United States in the world economy.
Analyze the economics of employment and the use of human effort in the production of goods and services, including the structure, policies, and problems of labor organizations; collective bargaining practices and problems; regulation of labor by government; wage determination; unemployment; social security; and the functioning of culturally diverse U.S. labor markets.
Survey economic thought from aggregate levels of income, output and employment, and prices to the role of the Federal Reserve and the impact of government spending, taxation, and economic legislation. Examine supply and demand, elasticity, monopoly power, and externalized and resource markets. Not open to undergraduate students in the accounting, business administration, management, marketing, and finance majors.
This course will provide the student with an understanding of Comparative Economic Systems. The main trends in economic thought from its beginnings to the present will be discussed. A critical survey of the theory and the use of macroeconomic and microeconomic models and their policy implications are analyzed in terms of economic planning, research allocation, capital formation, foreign trade, industry and market structure.
Explore the role of financial markets and institutions in the economy, the structure and determination of interest rates, the Federal Reserve Board and monetary policy, debts securities markets, equity markets, futures and options markets, and commercial banking.
Intensive study of a particular topic in economics selected by the student with the approval of the department. Open to seniors only. Credit to a maximum of three, dependent upon nature and depth of intended research.
Information Systems (IS)
Explore spreadsheet and data analysis tools and learn their applications in business. Learn to use MS Excel and data analysis software for calculating, presenting data in tables and cross-tabulations, and creating charts and graphs. Examine spreadsheets and data visualizations and understand how they are designed and used as key components in business.
Prerequisite(s): Basic proficiency in MS Word, Excel, and PowerPoint.
Study management and organization structures with emphasis on information system requirements. Consider a variety of information systems as they relate to business and to specific organizations. Discuss the MIS requirements of small and large organizations, including both manual and automated systems with emphasis on computer-based information systems.
This course will provide students with an introduction to cybersecurity and the current threats to enterprises. It focuses on building awareness for how best to defend an enterprise’s information systems and networks as well as policies and procedures that should be in place to react to and manage a cyberattack or data breach.
Amitabh Mungale, Assistant Professor of Business; Chair, Department of Business Administration
Ph.D., University of Florida, Gainesville
M.B.A, University of Texas at Austin
B.S., Maharaja Sayajirao University, India
Ashley Elmore, Associate Professor of Business; Director of the Communication and Digital Marketing Program
Ph.D., Old Dominion University
M.B.A., Duquesne University
B.S., Virginia Polytechnic Institute State University
Cathleen M. McQuillen, Associate Professor of Business; Coordinator of the Accounting Program
D.P.S., Pace University
M.B.A., Long Island University
B.A., The College of New Rochelle
Theodora N. Sergiou, Internship Coordinator (Business) (part time)
M.B.A., Rider University
B.S., Georgian Court College
Neal Steed, Assistant Professor of Business; Director of the M.B.A. Program
J.D., Rutgers, The State University of New Jersey
B.S., Georgian Court University
Meera R. Behera, Assistant Professor of Finance
Ph.D., Rutgers, The State University of New Jersey
Ph.D., Berhampur University
M.S., The New School
Jennifer J. Edmonds, Professor of Business; Dean, School of Business and Digital Media
Ph.D., M.B.A., Rutgers, The State University of New Jersey
B.S., University of Michigan
Joseph M. Monahan, Professor of Business
Ph.D., New York University
M.A., B.A., Adelphi University
Bertram Okpokwasili, Professor of Business Administration
D.Eng’g.Sc., M.Sc., Columbia University
B.Sc., Yale University
Michael Pawlish, Assistant Professor of Management
Ph.D., Montclair State University
M.S., Lund University
M.B.A., San Francisco State University
B.S., University of Rhode Island
Janice Warner, Professor of Business Administration; Provost
Ph.D., Rutgers, The State University of New Jersey
M.B.A., Rutgers, The State University of New Jersey
M.S., Columbia University
B.S., Columbia University